Our Mission

Our mission is to provide you with a permanent color process that is naturally based, non-toxic, and most importantly, 100% ammonia-free. We want you to have gorgeous, shiny hair in less time than traditional ammonia-based products, and with less damage to your hair.

Susan Henry guarantees that you will love your color, and love the way your hair feels after you color it. If you aren’t happy with the results, send back the hair color—even if the bottles are empty—for a full refund.*

Susan's Story

Susan Henry is one of Beverly Hills’ and Hollywood’s top colorists. She is a veteran of Umberto, Jose Eber, and Prive Salons, and her client list reads like a “who’s who of Hollywood.” But eight years ago, that almost all came to an end.

Susan began experiencing symptoms of ammonia poisoning as a result of daily exposure to ammonia-based hair color. Unwilling to give up the profession she loved and the sole means of support for her family, Susan continued to work despite debilitating rashes, eye infections, upper respiratory infections, and chronic bronchitis. Eventually she had to cut her client list from 500 to 50 select VIPs. She could only color her clients’ hair outdoors and while wearing a mask. As a single mother with ailing health, life became a struggle.

Around this time, Susan visited her daughter who was studying botany at Humboldt State. Her daughter took her on a tour of the nearby redwoods forest, and Susan was immediately inspired by the natural surroundings and her daughter’s new-found botanical knowledge. When Susan returned home she began experimenting with herbs and natural ingredients. After many long nights doing research at the library, and countless experiments in her kitchen sink, Susan developed her all-natural, 100% ammonia free, permanent color process. 

Since developing her Natural Color Process, Susan’s health has improved immensely.  She has also rebuilt her client list and won over many celebrities with her ammonia-free color. Her long list of clients includes: Sheryl Lee, Berlinda Tolbert, Rosanna DeSoto, Wanda De Jesus, Cassandra Peterson, Anita Briem, Paul Stanley, Goran Visnjic, and many more of Hollywood’s A-list.

*Less shipping and handling.